Continuing the series on brands and dads, today I conducted my audit of Stokke to see if I felt they were using positive images of dads in their marketing and whether they were supporting their involvement. This is not about product review, this is about the company and their inclusion or not of dads in their marketing.
Before conducting the audit of their website I had a preconceived idea of what I expected to find and must confess I was wrong.
For those of you that have missed it Steph and I are expecting our third child sometime around the end of July beginning of August. If previous form is anything to go by August is more likely. Anyway this has lead me to some serious thinking, hence this post.