BabyBjorn Sponsors DaddyNatal

Wow what a few weeks, first up we won Best Dadpreneur at the Mumpreneur  UK 2011 awards, then we were awarded Business Parent of the Year at Mum and Working awards and now this!!

We are over the moon to announce that BabyBjorn have become a major sponsor of DaddyNatal. This represents a huge step forward in our work, having the support of one of the world’s major parenting brands is brilliant and will really help us to further our work in supporting expectant and new dads. BabyBjorn are well known for their commitment to recognising the importance of dads, and they have recognised the importance of the work we do and are very keen to support us.

With our first training course starting in November this represents a huge boost for the dads that will be training to deliver the courses, knowing they have the backing and support of a major brand.

Below is the press release announcing the partnership, if anyone would like more details on training with us or sponsorship opportunities please contact


Baby Bjorn sponsors DaddyNatal


New BabyBjörn / DaddyNatal partnership helps more dads to bond with their babies

BabyBjörn, synonomous with design and style and the market leader when it comes to baby carriers, is pleased to announce its new partnership with antenatal specialists, DaddyNatal.

DaddyNatal is the only dad-centred antenatal and postnatal education provider in the UK offering positive support, information and role models as men go through the transition of becoming a father.  All classes and information has been specifically tailored to dads and their needs.

Both BabyBjörn and DaddyNatal recognise the importance of both parents bonding with their babies.  Award winning BabyBjörn baby carriers enable dads to soothe and keep their baby close.  DaddyNatal antenatal, pre-birth, and New Dads classes, teach dads the essential skills they need with regards to their role in labour, life with a newborn as well as practical techniques from changing a nappy to swaddling as well as providing them with the opportunity to meet and talk to other dads.

BabyBjörn has long held the opinion that dads and mums are equally important when it comes to newborn support, as Björn Jakobson, founder and managing director of BabyBjörn said: “I realised that a BabyBjörn baby carrier would make it easier for fathers to forge emotional bonds with their child at an early stage in the child’s life. This was in the early 1970s, when it was almost inconceivable for a man to carry his child in a baby carrier. Our focus on dads has never changed and BabyBjörn continues to develop carriers that appeal to both parents. Now dads all over the world can enjoy having their baby’s safe and close to their heart.”



3 thoughts on “BabyBjorn Sponsors DaddyNatal

  1. I’m glad that you’ve found sponsorship, but must say it’s sad that so many parents give up babywearing early on as Baby Bjorn’s aren’t great for long term babywearing, causing strain on the parent’s bodies. That and the concerns about ‘crotch danglers’ as they’re unfondly termed. I’d never recommend one of these to a client, knowing full well that they won’t wear their babies for very long – I’d much rather spend the same or less on a sling that doesn’t have as many safety concerns, and can be used into toddlerhood.

    • From a dads perspective, BabyBjorn are one of the few dad inclusive companies, especially in baby wearing. They also have the miracle and comfort carriers which I find excellent. BUT one of the reasons we accepted BabyBjorn is for their range of products, they seem to be just associated with carriers but they do so much more. They do travel cots, high chairs, and loads more 🙂

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