A couple of years ago, I was running a DaddyNatal workshop in Peterborough which was being filmed for BBC’s The One Show, which happened to fall on Fathers Day. At the end of the workshop I gave all the dads a card to celebrate their first Fathers Day. Having just done the DaddyNatal workshop with me, they understood why I did it, but I know many who would have said ‘Why did they get a card when they are not dads yet?‘ The point is, whether your baby has arrived already or is still waiting to arrive, you are already a parent, whether its a mum or a dad.
Continuing the series on brands and dads, today I conducted my audit of Stokke to see if I felt they were using positive images of dads in their marketing and whether they were supporting their involvement. This is not about product review, this is about the company and their inclusion or not of dads in their marketing.
Before conducting the audit of their website I had a preconceived idea of what I expected to find and must confess I was wrong.
It is something Steph and I are always conscious of and we try and ensure that quality time for our children. Sometimes of course this is very difficult when you are also doing something you are so passionate about, or when you are working for yourself or doing a full time job to support your family.
I had to post this letter up after it was pointed out to me by the lovely Natasha Phillips who writes at Researching Reform which is well worth a visit. She came across this letter on Dr Kelly Flannagans site. Read it and enjoy and maybe we will all bear the words and sentiments in mind when talking to our own daughters.
Altough written from a dads perspective to his little girl, I think so relevant for all parents. For our little girls yes, but also for our little boys who i’m sure we all wish to grow up to be that husband.
Changing bags for dads has always been a bit of a bug bear for me. For our first two children I never felt I had a bag that I actually felt comfortable with or even one that had even given the smallest consideration for dad in the design… in fact I used to make do with a plain black cheap one that we got free from joining a certain baby club.
At around the same time as I decided I wanted to start supporting brands that presented positive reinforcements of dads as parents, I was offered a Maclaren Buggy to review…and not just any buggy but the BMW specification buggy!
For those of you that have missed it Steph and I are expecting our third child sometime around the end of July beginning of August. If previous form is anything to go by August is more likely. Anyway this has lead me to some serious thinking, hence this post.
Being a man talking about men on Woman’s Hour
I had the pleasure of being a guest on Woman’s Hour today (Tuesday 29th January 2013). The discussion was around Fatherhood at birth and in the early days, and we were considering some of the research which Tina Miller has recently highlighted in a piece for the Practicing Midwife.
Apologies for running slightly late with announcement.
We are pleased to announce that by our very technical system of deciding winner (all names on pieces of paper and drawn from hat) the winner is…………….